Have you or your company ever tried to sell intellectual property? It’s often easier said than done, especially if you’re only working with one lead. After all, they’re trying to obtain your IP at the cheapest rate possible, while you’re trying to maximize the value of your asset and get top dollar for it.
What’s more, intellectual property is often added as a “sweetener’’ in larger deals, be it a situation where you’re selling a part of or an entire company, and the intellectual property is often part of the overall package.
Nevertheless, it can be hard to pinpoint the actual value of intellectual property if that is the only thing being sold. For example, if you can make money off it, it may be easy to find a price point, but if you are not currently but someday think you will, finding middle ground may get a bit murky.
Fortunately, putting intellectual property up for sale at an auction is one surefire to help maximize your asset. Here’s why.
The Advantages of Selling Intellectual Property at an Auction
- By using an auction service, you’re able to have professionals market your IP to a broader audience. Put simply, you’ll have more bidders than you likely otherwise would, and the more bidders there are, the better return on your IP.
- Auctions are a true gauge of market worth. More often than not, auctions are like truth serum that show what the market is willing to pay regarding a particular asset, including intellectual property, ensuring you’ll get the fairest price.
- What’s more, it takes sellers out of the buying process. Rather than having to waste precious time and money trying to find qualified buyers, you can hand it off to a professional who can properly market it for you and help find the audience you seek.
Those are just some of the many benefits of having an IP auction. If you’re interested in selling your intellectual property using an expert auctioneer service, contact Wilson Auction & Realty Co, Ltd. today.